The Digital Business

                          Setting your brand up on social media is a pretty quick and easy job. The tricky part is maintaining your presence. To do it the right way, it takes time. You need to take a chunk out of your day and dedicate [...]

Social networking has exploded in popularity in the past few years, so it makes sense that marketers would want to follow consumers to this space. I’ve seen some great examples of campaigns that have been very successful with reaching fairly large audiences through social media channels, but I wonder how responsive people are to most [...]

When you talk about developing a social media strategy, it can sound quite complicated and a little confusing. I was searching for an example to show visually how the flow of information works within a company’s social media/content marketing strategy, when I came across this awesome video by a company called IdeaPaint. IdeaPaint is a [...]

It seems as though these days we’re always talking about social media and convincing clients to embrace new developments in technology. Things change so quickly these days that I can understand how some people might see it as nothing more than a fad. However, the next time I come across someone who seems to think [...]

If you run a small- to medium-sized business (SMB), you need to keep your brand top-of-mind, specifically during strategic planning phases. I participated in a recent poll a friend conducted for his SMB network. The question, “Is your website at the center of your online strategy?” was the basis of the poll. Curious about his [...]