The Digital Business

Mashable has some interesting stats on Twitter activity during Sunday night’s Super Bowl game. You would think that with so many people tuned in to watch a football game, most of the chatter would have been about football, right? Oddly enough, the answer is no. What were people tweeting about during the game? The commercials. [...]

I recently watched an excellent webinar from BtoB Online called “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers”. (Featuring Lynn Randall and Laura Lear.) This presentation talked about how our brains have adapted to our use of technology and how that has changed the way we respond to storytelling. There were [...]

Happy New Year, everyone! We’re back from vacation and are already hard at work on a bunch of really cool projects. Before we get too far into 2012, we thought it would be good to reflect on some of the things we learned and discussed in 2011. Here is a breakdown of our top 5 [...]

I came across this video in an article by Jay Dunn and thought the concept was so cool and innovative that it just had to be shared. Here’s a little summary of the project: In North America, we’re starting to see QR codes being used more often in advertising. While it’s really just starting to take hold [...]

People love to be included. Sometimes marketing gets too wrapped up in talking TO people and doesn’t take the time to listen to the response. What would happen if you gave your audience a way to participate and become part of your marketing, instead of just being the audience? The latest campaign by Sprint is [...]