The Digital Business

Everyone seems to be talking about Pinterest these days. In terms of social media sites, it’s relatively new and is just starting to pick up steam. So, what is it about Pinterest that’s generating such buzz? For those who don’t know much about the site, it is an online pinboard where users can post (or [...]

I recently watched an excellent webinar from BtoB Online called “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers”. (Featuring Lynn Randall and Laura Lear.) This presentation talked about how our brains have adapted to our use of technology and how that has changed the way we respond to storytelling. There were [...]

Happy New Year, everyone! We’re back from vacation and are already hard at work on a bunch of really cool projects. Before we get too far into 2012, we thought it would be good to reflect on some of the things we learned and discussed in 2011. Here is a breakdown of our top 5 [...]

                          Setting your brand up on social media is a pretty quick and easy job. The tricky part is maintaining your presence. To do it the right way, it takes time. You need to take a chunk out of your day and dedicate [...]

I came across this great image on Social Media Explorer and I wanted to share it with you. Content marketing is something we have talked about a fair bit in the past year and I think it’s great to have a visual representation of what it really means. The burger is a great way to [...]