The Digital Business

I recently watched an excellent webinar from BtoB Online called “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers”. (Featuring Lynn Randall and Laura Lear.) This presentation talked about how our brains have adapted to our use of technology and how that has changed the way we respond to storytelling. There were [...]

Content marketing is a phrase you hear being thrown around a lot lately. But what exactly is content marketing? Let’s try to break it down, shall we? What exactly is content marketing? I’ve heard lots of different ways to explain it, both highly technical and overly simple. The best way I can think of to [...]

I read an excellent post by James Chartrand over at Copyblogger recently, How to Turn Yourself Into a Damn Fine Writer. There are some real nuggets of wisdom in this post that I think every B2B marketer needs to revisit often, including yours truly. The one about motivation really struck me because I don’t consider myself [...]

Writer’s block. It happens to the best of us. Including me, right now. They say you should always write what you know, so I’ve decided to do just that and write about what to do when you have nothing to write about. (I’m kind of a pro at this, so you may want to take [...]