The Digital Business

I came across this great image on Social Media Explorer and I wanted to share it with you. Content marketing is something we have talked about a fair bit in the past year and I think it’s great to have a visual representation of what it really means. The burger is a great way to [...]

When you talk about developing a social media strategy, it can sound quite complicated and a little confusing. I was searching for an example to show visually how the flow of information works within a company’s social media/content marketing strategy, when I came across this awesome video by a company called IdeaPaint. IdeaPaint is a [...]

Deciding where to go in the social media space can be kind of confusing, especially for B2B clients. Most companies seem to think they need to be on Facebook, but do they really? Every business is different, so the deciding factor will be whether or not your audience is there. The best way to figure [...]

I read an excellent post by James Chartrand over at Copyblogger recently, How to Turn Yourself Into a Damn Fine Writer. There are some real nuggets of wisdom in this post that I think every B2B marketer needs to revisit often, including yours truly. The one about motivation really struck me because I don’t consider myself [...]

Cold calling. You’ve no doubt been on the receiving end of a cold call. They always seem to come when you’re in the middle of doing something. They come out of nowhere, which is probably why they’re so annoying. Chances are, you’re not thinking about whatever it is they’re selling, so you’re forced to switch [...]