All too often, companies ponder if it’s worth it to invest in marketing activities such as branding. There is a misconception of that task to begin with, but for the sake of making this post short-ish, let’s assume business owners know that branding is more than having a “cool” logo and tagline. The misconception is [...]
Most agencies feel that B2B sector creative has to be boring and academic. But why? I have been looking around at the majority of B2B marketing and I feel that it’s time to raise the bar. It’s typically strictly informational and not very sexy at all. I think it’s time to make B2B sexy too. [...]
A few days ago I saw an old TV commercial for Tim Hortons steeped tea. While the commercial was somewhat amusing, what struck me was that the team that made the spot nailed a very important element, which made it relevant and effective: INSIGHT.
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