The Digital Business

Dan Zarrella, the social media scientist over at HubSpot, offers some fantastic insight into getting the most out of Twitter from this excellent infographic. Because Dan spends a ton of time researching and analyzing how to optimize social media for business, this one really struck a chord with me. Dan’s advice is pretty simple: You [...]

This may surprise you, but according to eMarketer and BtoB Magazine, North Americans rely equally on traditional and digital media when researching information and making purchasing decisions. Canadians prefer print, Americans prefer online… but only slightly. According to a February eMarketer article, Traditional Trumps Social Media Influence in Canada, a study conducted by the Canadian Council [...]

If you run a small- to medium-sized business (SMB), you need to keep your brand top-of-mind, specifically during strategic planning phases. I participated in a recent poll a friend conducted for his SMB network. The question, “Is your website at the center of your online strategy?” was the basis of the poll. Curious about his [...]

I read an excellent post by James Chartrand over at Copyblogger recently, How to Turn Yourself Into a Damn Fine Writer. There are some real nuggets of wisdom in this post that I think every B2B marketer needs to revisit often, including yours truly. The one about motivation really struck me because I don’t consider myself [...]

Random marketing wastes time and money Why are so many businesses still using random marketing tactics? I can see why some business owners think marketing is expensive. It’s no surprise when so much time and money is wasted on random tactics. Random marketing is like throwing spaghetti at the wall. You throw as many ideas [...]