The Digital Business

If you run a small- to medium-sized business (SMB), you need to keep your brand top-of-mind, specifically during strategic planning phases. I participated in a recent poll a friend conducted for his SMB network. The question, “Is your website at the center of your online strategy?” was the basis of the poll. Curious about his [...]

I read an excellent post by James Chartrand over at Copyblogger recently, How to Turn Yourself Into a Damn Fine Writer. There are some real nuggets of wisdom in this post that I think every B2B marketer needs to revisit often, including yours truly. The one about motivation really struck me because I don’t consider myself [...]

Random marketing wastes time and money Why are so many businesses still using random marketing tactics? I can see why some business owners think marketing is expensive. It’s no surprise when so much time and money is wasted on random tactics. Random marketing is like throwing spaghetti at the wall. You throw as many ideas [...]

If the riots in 1994 following the Canucks defeat to the New York Rangers left a blemish on Vancouver, then the riots of 2011 have tarnished the franchise for generations to come. I’ve been a Canucks fan since 1978 when Stan Smyl was drafted by Vancouver. I remember the excitement of the 1982 cup run. [...]

The great thing about the past is that we can learn valuable lessons with 20/20 vision, especially if those past events are still fresh in our minds.  So I want to share a great article written for MarketingProfs last year, Stronger Brands Recover From Recession Faster. A ton of marketers say they understand marketing and [...]