The Digital Business

For many organizations caught in the wake of the recent social media tsunami, there is a growing sense of urgency to adopt a social media strategy. That’s great, but since social media and branding are both CEO-driven initiatives, they are only as good as the people behind them. Developing an authentic and open social presence [...]

Last month my partner, Terry, pointed me to an inspiring blog post on Michael Gass’s blog, Fuel Lines. The post features an audio interview with Jaci Russo, principal of an advertising agency with about 19 employees in Lafayette, Louisiana. I have listened to the interview many times, and every time I do, I get totally jazzed.