The Digital Business

By simple definition, a landing page is the first page you arrive at after clicking a search result, email campaign or banner ad. People sometimes mistake a “landing page” for a website’s homepage because it’s the first place they are pointed to. Some people prefer to bookmark a landing page instead of a home page.

In marketing, opinions can be dangerous for both client and agency, especially those that are centered around personal taste. It’s a double edged sword. Going on gut feel rather than facts and real insight can get you into all sorts of trouble because making assumptions usually leads to tactical solutions that feel right in the [...]

A few days ago I saw an old TV commercial for Tim Hortons steeped tea. While the commercial was somewhat amusing, what struck me was that the team that made the spot nailed a very important element, which made it relevant and effective: INSIGHT.