By simple definition, a landing page is the first page you arrive at after clicking a search result, email campaign or banner ad. People sometimes mistake a “landing page” for a website’s homepage because it’s the first place they are pointed to. Some people prefer to bookmark a landing page instead of a home page.
Tags:
b2b,
content,
conversions,
Gerry McGovern,
Google AdWords,
home page,
landing pages,
Marketing,
navigation,
Quality Score,
relevance,
search,
SEO,
Strategy,
traffic 1 Comment |
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Last month my partner, Terry, pointed me to an inspiring blog post on Michael Gass’s blog, Fuel Lines. The post features an audio interview with Jaci Russo, principal of an advertising agency with about 19 employees in Lafayette, Louisiana. I have listened to the interview many times, and every time I do, I get totally jazzed.