A few days ago I saw an old TV commercial for Tim Hortons steeped tea. While the commercial was somewhat amusing, what struck me was that the team that made the spot nailed a very important element, which made it relevant and effective: INSIGHT.
I was watching the Olympics the other day and I got a kick out of some fans waving “More Cowbell” signs during an event. The rest of the crowd accommodated enthusiastically by making more noise (with their cowbells, of course). As each Olympic day comes to an end, it seems like the cowbells are getting [...]
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