A few days ago I saw an old TV commercial for Tim Hortons steeped tea. While the commercial was somewhat amusing, what struck me was that the team that made the spot nailed a very important element, which made it relevant and effective: INSIGHT.
I was watching the Olympics the other day and I got a kick out of some fans waving “More Cowbell” signs during an event. The rest of the crowd accommodated enthusiastically by making more noise (with their cowbells, of course). As each Olympic day comes to an end, it seems like the cowbells are getting louder.
Last month my partner, Terry, pointed me to an inspiring blog post on Michael Gass’s blog, Fuel Lines. The post features an audio interview with Jaci Russo, principal of an advertising agency with about 19 employees in Lafayette, Louisiana. I have listened to the interview many times, and every time I do, I get totally jazzed.
This is the earliest we’ve ever been late!Call Ripley’s. This is SterlingKlor’s Blog. Better late than never.
For those of you who may not know SterlingKlor, we are an integrated B2B marketing agency based in Metro Vancouver with regional offices in Toronto and Seattle. We are creative and strategic thinkers with diverse backgrounds and experiences. We specialize in ideas that influence, engage and connect our clients with their customers. Every solution we craft is as unique as our clients, because we believe creative ideas can make all the difference for companies that want to be #1.