By simple definition, a landing page is the first page you arrive at after clicking a search result, email campaign or banner ad. People sometimes mistake a “landing page” for a website’s homepage because it’s the first place they are pointed to. Some people prefer to bookmark a landing page instead of a home page.
Ten years ago, I caught the entrepreneurial bug and left my cubical at GE. How time flies! It’s hard to believe 10 years have already blown past. But in that time, we have seen a ton of changes and have built some great relationships that have made us a better agency.
For many organizations caught in the wake of the recent social media tsunami, there is a growing sense of urgency to adopt a social media strategy. That’s great, but since social media and branding are both CEO-driven initiatives, they are only as good as the people behind them. Developing an authentic and open social presence and committing to stuff like regular blog posts, group discussions, knowledge sharing, tweets, etc, requires lucid self-evaluation. That’s not very convenient for companies that have never done business that way before.
In marketing, opinions can be dangerous for both client and agency, especially those that are centered around personal taste. It’s a double edged sword. Going on gut feel rather than facts and real insight can get you into all sorts of trouble because making assumptions usually leads to tactical solutions that feel right in the short-term. Unfortunately, way down the line where everything is supposed to connect, those tactical ideas that seemed so cool at the time don’t hold up because they are often not based on anything remotely strategic. And that’s where things can get ugly and fingers get pointed, unless you follow three simple ground rules.
A few days ago I saw an old TV commercial for Tim Hortons steeped tea. While the commercial was somewhat amusing, what struck me was that the team that made the spot nailed a very important element, which made it relevant and effective: INSIGHT.
I was watching the Olympics the other day and I got a kick out of some fans waving “More Cowbell” signs during an event. The rest of the crowd accommodated enthusiastically by making more noise (with their cowbells, of course). As each Olympic day comes to an end, it seems like the cowbells are getting louder.
Last month my partner, Terry, pointed me to an inspiring blog post on Michael Gass’s blog, Fuel Lines. The post features an audio interview with Jaci Russo, principal of an advertising agency with about 19 employees in Lafayette, Louisiana. I have listened to the interview many times, and every time I do, I get totally jazzed.
This is the earliest we’ve ever been late!Call Ripley’s. This is SterlingKlor’s Blog. Better late than never.
For those of you who may not know SterlingKlor, we are an integrated B2B marketing agency based in Metro Vancouver with regional offices in Toronto and Seattle. We are creative and strategic thinkers with diverse backgrounds and experiences. We specialize in ideas that influence, engage and connect our clients with their customers. Every solution we craft is as unique as our clients, because we believe creative ideas can make all the difference for companies that want to be #1.
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